Q1. In the 1980s, Taj Mahal tea was positioned as a tea for the upper middle class Indians leading a Western life-style..Based on research, they wanted to give it a sophisticated Indian look and brought Ustad Zakir Husain as the model. The tagline was also changed subtly. Give both the taglines, before and after the change in positioning
Ans. Ah! Taj and Wah ! Taj
Q2. Which luxury hotel chain was opposed by Tea Board for naming their coffee shop as Darjeeling Lounge because Tea Board owns the GI tag for Darjeeling ? The court however turned it down saying GI name ownership is restricted to the category only.
Ans. ITC Hotels
Q3. Former Coca Cola India Chairman T.Krishnakumar has joined Reliance Retail..Reliance Retail already has a cola brand sold as a private label. Name it.
Ans. Yeah !
Q4. Identify this woman entrepreneur..She came to India as the Head of a UK based fintech Wonga..She along with her 2 colleagues started ZestMoney that uses technology to finance EMIs on online purchases..She has rec’d the top award in the ET Startups Award in the women category.
Ans. Lizzie Chapman
Q5. Identify the advertiser .
Ans. Netflix promoting Kota Factory Season 2
Q6. Name this startup based in Mumbai that was founded by Ritesh Arora and Nakul Aggarwal. This tech startup provides a subscription based web and mobile app testing platform. It aims to become the world’s biggest testing platform. It has a valuation of over 4 Bn $.
Q7. Which Indian business group has entered the personal care products segment with shampoo, hair conditioner, face wash etc under the Naturali brand ?
Ans. RP-Sanjiv Goenka Group
Q8. When the stock market indices are touching new highs, the effects of that can be seen in the IPO markets also. Which recent IPO had the highest over subscription of 304 times ?
Ans. Paras Defence
Q9. Zee Entertainment and Sony are merging to form India’s largest TV network. Together how many channels do they operate ?
Ans. 75 Channels
Q10. Identify this businessman CEO who recently led India’s first SaaS company listed on NASDAQ with a billion$ IPO.
Ans. Girish Matrubootham
Q11. In which Business School has the Aditya Birla Group instituted a BK Birla scholarship for 10 MBA students every year ?
Ans. London Business School
Q12. ET has launched a new Hindi Business News channel with Nikunj Dalmia as it’s Managing editor. What is the name of this new channel ?
Ans. ET Now Swadesh
Q13. European Union has been working with mobile phone companies worldwide to have a universal charging port for over a decade. What standard is likely to get approved ?
Q14. UWB is a short range wireless communication protocol that is useful for precisely tracking nearby objects. Expand UWB
Ans. Ultra-Wide Band
Q15. X is a Japanese green tea powder made from finely powdered dried tea leaves. It has a slightly bitter, vegetal taste and a vibrant green color that results from the leaves’ high chlorophyll levels. It’s been part of traditional Japanese tea ceremonies for centuries. What is X ?
Compiled by G.Mohan
Follow us on
Twitter – Indiabusinessquiz @go_mohan