Global Brands -II
Q. Which co as a part of its sustainability initiatives has devised a calculator for calculating the carbon footprint of every package ?
Q . Which brand took advertising into outer space in the year 2001 when a Russian rocket had its big logo painted on it ?
Ans. Pizza hut
Q. Name the hair dresser who pioneered the ‘ Bob cut’
Ans. Vidal Sassoon
Q. Which airline’s name will appear in the names of two London underground stations, Greenwich peninsula and Royal Docks ?
Q. Formula for which beverage was developed by Richard Ritchie in 1931 ?
Ans. Pepsi Cola
Q. On May 3rd, 1984 with $1000, instead of studying for finals during my freshman year at the Univ. of Texas, I started ____ ? Fill in the blank.
Q. How do we better know the Shinkansen trains ?
Ans. Bullet trains
Q. What is the new brand name of Yves Saint Laurent ?
Ans. St Laurents Paris
Q . Since 1975 , only one new European co has entered Global 500, whereas 29 have entered from California alone. Name the co
Ans. Inditex of Spain
Q . What did Alastair and Jean Calluthers discover accidentally in 1987 while experimenting with medicines for eye muscle disorders ?
Q. What accidental discovery did Thomas Adams make in 1870 while experimenting with chicle as a substitute for rubber ?
Ans. Chewing Gum – chiclet
Q. How did the Nokia company get its name ?
Ans. From the Finnish river Nokiavirta
Q . In aviation business, there are three major alliances between airlines to do code shsaring, managing ground operations etc. Name them.
Ans. Skyteam, OneWorld and Star Alliance
Q. With which brand would you associate the world record breaking jump from stratosphere of Felix Baumgartner ?
Ans. Red Bull Stratos was sponsored by Red Bull
Q. Which soft drink brand started life as “ideal brain tonic” for headaches and exhaustion sold exclusively in pharmacies ?
Ans. Coca Cola
Q. This japanese brand considers itself as.the Apple of toilet design. Name the brand.
Q. Tom and James Monaghan started a pizza restaurant.James sold his 50 % stake to his bro for a used VW Beetle. Which chain ?
Ans. Source of things or objects
Q. Which brand came up with the original digestive biscuit ?
Q. Which brand first came out with a Buttoned down shirt , also called a polo shirt and has a trademark for it ?
Ans. Brooks Brothers
Q. What or who connects Expedia, Zillow and Glassdoor ?
Ans. Same founder Rich Barton and Lloyd Frink
Q. Name this legendary music retail brand which was opened on London’s Oxford Street by Edward Elgar in 1921. It is about to be closed down.
Q. Jessops a speciality retailer in UK closed down its 187 stores last week. What was its speciality ?
Ans. Photography eqpt
Q. Which brand has become the world’s largest selling PC brand by beating HP ?
Q. Which brand of detergent has become a pain for the retailers across US because of its ease of theft from superstores by drug pedlars ?
Q. In Google, for products to be accepted they need to pass a “toothbrush test “. What is it ?
Ans. Used atleast twice daily
Q. Which is the world’s largest PR firm, headquartered in London ?
Q. Apple brings out iPad. Which co will soon bring out a gaming console Eyepad ?
Q. Who is known as the ‘father of the yellow school bus’ ?
Ans. Dr Frank W.Cyr
Q. Which ad agency is called ‘Samsung’s Shadow’ for its over dependence on Samsung ?
Q. Switzerland has many watchmakers. Which group dominates the Swiss watch industry accounting for nearly a third of the industry ?
Q. ‘Swiss made’ has become one of the world’s most valuable brands. For a watch to be labelled thus, what is the criterion ?
Ans. 50% by value should be manufactured in Switzerland
Q. Named after the painter Andy Warhol, what does a unit of Warhol signify ?
Ans. World famous for 15 minutes
Q. Which European city is called the electric car capital of the world ?
Q. Which hosiery co owns the lingerie brand ‘ Wonderbra’ ?
Q. What is unique about ‘Femme Productions’ ?
Ans. World’s first female owned , all female production house that makes adult films for females
Q. What is the name of the virtual currency launched by Amazon to buy apps and other items in the Amazon AppStore ?
Ans. Amazon coins
Q. What popular video game has been developed by Stockholm based Mojang AB which has sold 20mn copies worldwide ?
Q. Which internet service is gaining popularity as the ” Instagram of 6 second videos” ?
Ans. Twitter Vine
Q. Super Bowl is the most watched TV show as well as the second highest in food consumption, next only to Thanksgiving Who gave it the name ?
Ans. Lamar Hunt, the NFL Chief
Q. Which well known German auto major owns the luxury bus brand Scania ?
Q. Which co had created a comic character called Joe Camel which was banned in ’97 bcoz it was promoting smoking among children ?
Ans, R J Reyonolds
Q. Who has acquired the audio and video business of Philips worldwide ?
Q. Which is the world’s largest e-commerce retailer ? Clue : it is not a US one
Q. Who is the world’s largest wholesaler of desktops, laptops, printers and software ?
Ans. Ingram Micro
Q. Nepal has its first Forbes billionaire – Binod Chaudhury. With which business and brand would you associate him ?
Ans. Wai Wai Noodles
Q. What is the official name of the Twitter bird ? It is named after whom ?
Ans. Larry Bird. name of a basketball player from Celtics Boston
Q. In 2010, when US law banned the use of words like Light, Mild in Cigarette names and packs, how did the industry skirt the problem ?
Ans. By replacing words with colors like Marlboro Light became Marlboro Blue etc
Q. What was the first registered domain name 29 years ago ?
Q. What is unique about a Winchester shirt ?
Ans. The cuff and color are of a different colour than the body of the shirt. Usually white.
Q. How or why did Google choose the name Chrome for its browser and other allied products ?
Ans. Chrome was the code name for the browser project. It was named so because the team leader loved fast cars. This name remained even after its launch
Q. With which International apparel brand would you associate Amancio Ortega, the world’s third richest man ?
Q. FM has announced a Women’s bank in India. Which country created First Women Bank Ltd, way back in 1989 ?
Q. Which old brand from the Nissan Renault stable will return to India after 32 years ?
Q. Chris Gayle was dropped from a test bcoz he refused to remove his sponsors logo which was competing with team sponsor Digicel. Name the co.
Ans. Cable and Wireless
Q. Connect Hampton, Garden Inn, Waldorf Astoria, Embassy suites to a hotel chain
Q. Which MNC has a corporate tag line. Good Food.Good Life.
Q. Edifice watches are sold by the F-1 team Infiniti Red Bull Renault as officlal merchandise. Which co owns this brand ?
Q. In US, tag lines can also be trademarked. Who owns the common greeting ‘Whassup !’ ?
Ans, Annheuser Busch for Budweiser
Q.Identify this electronics MNC, whose name in Japanese means ” leave luck to heaven”. It started life in 1889 as a playing cards co
Q. Which video hosting site is owned by France Telecom
Ans. Daily Motion
Q. Which soap brand was concocted by William Lever in 1894 and sold it as a means to combat cholera ? No longer sold in UK but sold in India
Q. Edison went to great lengths to prove his competitor’s technology was risky by electrocuting elephants etc. Name the technology and competitor.
Ans. AC and Nikola Tesla
Q. The book ” Wild Company: The Untold Story of ___ ___” . Fill in the blanks with a global apparel brand.
Ans. Banana Republic
Q. In the 19th century natural ice was brought from US to India in ships. This was pioneered by a trader known as Boston Ice King. Name him.
Ans. Frederic Tudor
Q. Which blogging platform was founded in 2007 by David Karp and is going to be acquired by Yahoo for 1.1 billion ?
Q. The NBA team Sacramento Kings has been acquired by a businessman of Indian origin for over 500 Mn $. This man was even called his ‘guru’ by Steve Jobs. Name him.
Ans. Vivek Ranadive
Q. When the big but obscure insurance company, wanted to come up with an idea for its identity, they discovered that their name sounds like a duck’s quack. They created a duck character which has since become an advertising icon recognised in the Madison avenue’s walk of fame. Identify the company.
Q. The Financial Times described it as “one of the most prominent admissions of failure for a new mass-market consumer product since Coca-Cola’s New Coke fiasco nearly 30 years ago.what are we talking about ?
Ans. Microsoft’s Windows 8
Q. In his classic The Theory of the Leisure Class, published in 1899, he argued that once the basis of social status became wealth itself – rather than, say, wisdom, knowledge, moral integrity, or skill in battle – the rich needed to find ways of spending money that had no other objective than the display of wealth itself. He termed this “conspicuous consumption.” Who coined the phrase “conspicuous consumption” ?
Ans. Thorstein Veblen
Q. What unique policy has been adopted by the UK magazine Boots’ Health and beauty, which may become the norms for other mags too ?
Ans. No airbrushing or digital enhancement of models’ photographs
Q. One company has figured in the fortune 500 every year since 1955. Only in 2012 it did not appear. name it.
Ans. Eastman Kodak
Q. There are only 3 companies which have occupied the top slot in Fortune 500 ever since 1955. Name them.
Ans. General Motors, Exxon Mobil and Wal-Mart
Q. It was started by the owner’s son who said ” I certainly don’t think that we will earn much money on this, but at least it will allow us to take pictures for free.” They represented Kodak in Sweden. Their cameras became very famous and was used by NASA in the Apollo mission. These cameras were belovedly archaic, taking pictures in a square format on actual, physical film. Their iconic 503CW ceased production this week. Name this Swedish brand
Q. Cyrus McCormick invented the mechanical reaper. His co merged with Deering Harvester in 1902 to become International Harvester. This co was part of the first Fortune 500. Now this co is no longer in agriculture but is still part of Fortune 500. How do we know this co. today ?
Q. By using Big Data, Wal-Mart realised that sales of what product went up 7 times with onset of storms and hurricanes ?
Ans. Strawberry pop-tarts
Q. What is the popular definition of kids born in the late ’70s and early ’80s, who attained youth in the turn if the century ?
Ans. Gen-Y or Millennials
Q. Avis, Wonderbread, Sheraton hotels were all spun off from which conglomerate ?
Ans. ITT Corp
Q. Which brand of Coca Cola co sells more than Coke not only in India, even in China ?
Q. What is the difference between champagne and sparkling wine ?
Ans. Champagne is a region in France. Sparkling wines from can be produced anywhere in the world, only those produced in Champagne can be branded such.
Q. As Pepsi moves closer towards health foods and beveraes, under what brand name would they be marketing yogurt worldwide ?
Q. Name this American brand/ co which was the dominant telegraph co set up in 1851. It stopped telegrams in 2006. But is a global brand today
Ans. Western Union
Q. Nissan Micra is sold as Renault Pulse. Sunny as Scala. What is this called in marketing lingo ?
Ans. Cross badging
Q. Niels Bohr the Physicist when he won the Nobel Prize also received a prize from the neighbourhood brewery, beer on tap. Name the brand.
Q. Which is the world’s largest lottery company in terms of funds, in the world ?
Ans. Lottomatica, italy
Q. With which apparel brand would you associate the Japanese co Fast Retailing ?
Q. Which international watch brand has a luxury range called Ananta ?
Q. Which manufacturer of liquid soap created an entry barrier for others by booking the entire supply of plastic pumps for 3 years ?
Ans. Minnetonka later sold to Colgate Palmolive
Q. Name this largest employee owned ( not publicly traded) company in US. it also the most profitable grocer in USA.
Q. Which was the first ever drive-in restaurant way back in 1919 in California ?
Ans. A & W Root Beer
Q. Which are the only countries in the world where Coca Cola and PepsiCo products are not sold ?
Ans. North Korea and Cuba
Q, Which company has a vision to become “world’s hard disk” ?
Q. Name this luxury city where the male police drive BMWs and the female police Ferraris.
Q. What is the name of the budget airline restarted by Lufthansa in Europe ?
Q. Which drink introduced recently by Heineken was invented in Germany for sportsmen seeking something between a beer and a soft drink ?
Q. Which agency owns the not for profit venture capital firm In-Q-Tel that invests in cutting edge IT related to intelligence ?
Q.. Chad Hurley and Steve Chen have created a new app called MixBit which people are watching with great interest. What did they found earlier ?
Q. From whom has Jeff Bezos acquired Washington Post for 250 Million $ ?
Ans. Grahams family
Q. What is common to Birell and Moussy brands owned by Heineken and Carlsberg respectively ?
Ans. Non-alcoholic beers
Q. Which group now owns the luxury car maker Bentley ?
Ans. Volkswagen group
Q. With 2200 clubs in 50 states of US and 14 countries, this Minneapolis HQ co has the world’s fastest growing fitness club chain. Name it.
Ans. Anytime Fitness
Q. Which video game launched recently has totted up 1 Bn $ sales in 3 days, which is the fastest by any entertainment property, incl films ?
Ans. Grand Theft Auto 5
Q. Why did Guinness a brewery get into the business of publishing Book of records ?
Ans. Sir Hugh Beaver, the managing director of of the Guinness Breweries got into an argument regarding which game bird is faster. As he could not find a reliable record for establishing it, he thought a book containing such records will be useful and started it in 1954.
Q. What is the Guinness record made by Austin Coulson that has the Texas vanity plate ‘IM BIG’ ?
Ans. Smallest roadworthy car
Q. Which publication has the slogan ‘Capitalist Tool” ?
Ans. Forbes magazine
Q. What is the phrase for a good or product traded in the non-physical realm, typically in online communities and games ?
Ans. Virtual goods
Q. Which American car major introduced Minivan as a separate category in cars, 30 years ago ?
Q. Which unusual player has entered the smart watch market by announcing NISMO ?
Q. Why did its founders, Tompkins and Klopp name the outdoor products company ‘The North Face’ ?
Ans. Climbing the The North face of any mountain is toughest in the Northern Hemisphere
Q. Which co in news was set up by Fredrik Idestam as a wood pulp mill company 148 years ago?
Q. The most expensive coffee in the world retails at 80$ a cup. It is made from the shit of palm civet. Name it.
Ans. Kopi Luwak
Q. What was the original name of Nike ? Philip Knight when he went to Japan to import sports shoes he made up a name.
Ans. Blue Ribbon Sports
Q. After sourcing ketchup for the last 40 years from Heinz, McDonald’s has decided to look for new suppliers. Why ?
Ans. Heinz CEO was former CEO of Burger King
Q. Silly Putty is a 13 g piece of plastic clay inside an egg-shaped plastic container. Since 1950 300 mn eggs sold.Whose brand it is ?
Ans. Crayola LLC
Q. Uberfacts says One in ten Europeans were conceived in ____ beds. Fill in the brand.
Q. Which web site started in 2006 by a Huffington Post Founder is making waves with its ‘listicles’ ?
Q. In which business are the following American web sites Devi’s Closet, Luxemi and Borrow it BIndaas ?
Ans. Sarees on Rent
Q. 80% of this drink comes from Kentucky, USA. It is named after a county, which was named after a French gallant family.
In India more famous as a biscuit. Name the drink.
Q. From The Paris Herald to European edition of The New York Herald Tribune to The International Herald Tribune till y’day. What’s the new name ?
Ans. International New York Times
Q. Under what name is Hershey’s launching its range of Caramels ?
Q. Which Swiss watch brand has come up with a Sunil Gavaskar Limited edition now ?
Ans. Ulysse Nardin, famous for its clocks in most airports
Q. Which co recently lost its reign over the purple colour in a UK court against Nestle ?
Ans. Cadbury ( Mondelez)
Q. Match the messaging apps to the country of their origin
a. Line b. Whatsapp c. WeChat
1. China 2. Japan 3. USA
Ans. Line – Japan, Whatsapp-USA, WeChat – China
Q. According to Kellogg’s in US only 36 % of adults and 60 % of children have breakfast. So what innovation has Kellogg’s done ?
Ans. Cereal bars on-the-go
Q. Which popular TV programme has taken this path ? The year it was first introduced in a country. Brazil- 2007, Pakistan – 2008, India – 2011, Middle East -2012, Africa – 2013
Ans. Coke Studio
Q. Which Japanese group makes 90 % of all zippers produced in the world ?
Ans. Ykk group
Q. Who owns the following media properties ; Showtime, Smithsonian Channel, NFL.com , Jeopardy, 60 Minutes ?
Q. Kishore Biyani says ” If ___ has Beckham, we have Shikhar Dhawan. We are styling our campaigns on similar lines “. Fill the blank.
Ans. H & M.
Q. Men like potato chips. Women like Chocolate. With these insights, which brand has come up with Chocolate Potato Chips ?
Ans. Lay’s Wavy
Q. The last of the Blockbuster outlets are shutting down. Who or what killed this once popular video rental service ?
Ans. Netflix which streams movies through Internet
Q. In 2009, one American airline brand got mauled on social media, for breaking guitars. It became a Harvard case study. Name the airline.
Ans. United Airlines
Q. Which audio electronics co started life as Labor W in Germany a few weeks after the end of WW II ?
Q. The founder of this group upset about poor quality produced by his factory, ordered burning of 150,000 phones, fax machines and other devices in front of its employees way back in 1995…today this company is a global leader in many electronics categories. Name the company.
Q. Philips has had a turnaround by banking on innovation and relevance. What did they change the device which made soya milk in China for the France market ?
Ans. Soup maker
Q. Which talked about consumer ad is using the following script to break the stereotypes which women face in the workplace ?
While a man is a “boss,” a woman is seen as “bossy.” Men are “persuasive,” while women are “pushy.” If a guy works late, he’s “dedicated,” but a woman is “selfish.” A man who struts down the street is “smooth,” but his female counterpart is “showy.”
Q. American Express was created by the merger of three companies. Two of the founders went on to create a well known co known today as a bank. Name it..
Ans. Wells Fargo. Wells Fargo is the right answer. American Express was started as an express mail business in Buffalo, New York, in 1850.It was founded as a joint stock corporation by the merger of the express companies owned by Henry Wells (Wells & Company), William G. Fargo (Livingston, Fargo & Company), and John Warren Butterfield (Wells, Butterfield & Company, the successor earlier in 1850 of Butterfield, Wasson & Company). The same founders also started Wells Fargo & Co. in 1852 when Butterfield and other directors objected to the proposal that American Express extend its operations to California.
Q. What popular image sharing service was created by Alan Schaaf in 2009 from a dorm room in Ohio University, Athens ?
Q. The slip-on shoes are commonly referred to as Loafers. How did it get this name ?
Ans. Loafer was the brandname given to the first slip on shoe designed by London based Raymond Wildsmith for King George VI to wear inside the house. This brandname became a generic name later.
Q. Which site has beaten Facebook in terms of number of photos being uploaded daily ?
Q. Which brand has launched new flavours imaginatively called ‘ cookie dough’ and ‘ marshmallow Krispy’ ?
Q. Which MNC will be launching Pringles chips in India soon ?
Q. Which American company has launched the INDIAN motorcycle in India ?
Q. OLX is slowly emerging as the place to buy and sell used stuff online in India. Which was the country to have the first OLX ?
Q. In which song by which singer are lines like You wanna Bugatti ‘ You wanna Maserati’ ‘You wanna Lamborghini’ urging people to work ?
Q. Teacher’s whiskey and other brands of Beam have been acquired by whom recently ?
Ans. Suntory of Japan
Q. In marketing, what is Osborne effect ? What is the origin of this term ?
Ans. Announcement of a later model under development leading to a fall in the sales of the current model. Osborne computers had prematurely announced a later model which took a long time coming. This led to the drop in sales of the earlier model also.
Q. Which two car cos came together to design the Dodge Dart, their first car designed together ?
Ans. Chrysler and Fiat
Q. What is the name of the PC launched by Intel which is the size of an SD card ?
Q. Released in 1941, most pen enthusiasts consider this the greatest pen ever made. Name the brand and the model.
Ans. Parker 51
Q. Which retail chain in US is credited with introducing and popularising the Big Brown Bag in 1973 ?
Q. What was created by the London bakery Peek Freans in 1874 to commemorate the marriage of the Grand Duchess of Russia to Duke of Edinburgh ?
Ans. Marie biscuits
Q. Who has acquired the Vaio division of Sony that makes and sells PCs and Laptops ?
Ans. Japan Industrial Complex
Q. Who has acquired the Motorola Mobility business from Google for 2.91 Bn $ ?
– Compiled by G.Mohan Twitter @go_mohan