Q 1. At a time when many companies are entering wearable devices market, which major co has decided to move out of it ?
Ans. Nike Fuelband
Q 2. In US 2013, rank the advertising spend in various media in descending order
a) newspaper. b) broadcast TV c) Internet d) radio
Q 3. For excellence in what are the Mirchi KAAN awards given away every year ?
Ans. Radio advertising
Q 4. What is unique about the Indian site raftaar dot in ?
Ans. Largest Hindi search portal
Q 5. Successful in film placements, Castaway : Fedex, Ironman: Audi, Quantum of Solace : Ford, Skyfall : ?
Ans. Sony or Aston Martin
Q 6. What is ‘masstige’ branding ?
Ans. Masstige branding is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as “prestige for the masses.”
Q 7. Google has acquired Titan Aerospace. In what business is Titan in ?
Ans. Solar powered drones
Q 8, Which US co is paying up to 5000 $ for disgruntled employees to quit ?
Q9. At a time when most Indian politicians are reporting more wealth, how come Obama’s income has dropped ?
Ans. Royalty from books has dropped
Q 10. Google Glass is going on sale for one day only ie April 15. What is its price ?
Ans, 1500 $
Q 11. What is often used in.place of icecreams in in ice cream ads so that they do not melt ?
Ans. Mashed potatoes
Q 12. Name the Indian born scientist behind the 1 $ DIY microscope which can magnify 2100 times.
Ans. Manu Prakash
Q 13. Which company has she taken over as CEO recently ?
Ans. Network 18 Digital
Q 14. Name this legendary British designer behind this and many other logos who passed away today
Ans. Wally Olins
Q 15. This is taken from a recent TVC.Name the brand.
Ans. Mother Dairy
Q 16. In what business is Gamesa in ?
Ans. Wind turbines
Q 17. Why is Archie in the news ?
Ans. He will die soon.
Q 18. This boy figures in an interesting TVC. Name the advertiser.
Ans. Dr Fixit from Pidilite
Q 19. Identify the logo. Who owns it ?
Ans. Heartbleed. Codemenicon
There was no edition of WBQ last week. I have been tied up. Sorry.
– Compiled by G.Mohan Twitter @go_mohan