Month: April 2014

Weekly Business Quiz # 229

Q 1. At a time when many companies are entering wearable devices market, which major co has decided to move out of it ?
Ans. Nike Fuelband

Q 2. In US 2013, rank the advertising spend in various media in descending order 

a) newspaper. b) broadcast TV c) Internet d) radio

Ans. c,b.a,d

Q 3. For excellence in what are the Mirchi KAAN awards given away every year ?

Ans. Radio advertising

Q 4. What is unique about the Indian site raftaar dot in ?

Ans. Largest Hindi search portal

Q 5. Successful in film placements, Castaway : Fedex, Ironman: Audi, Quantum of Solace : Ford, Skyfall : ?

Ans. Sony or Aston Martin 

Q 6. What is ‘masstige’ branding ? 

Ans. Masstige branding is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as “prestige for the masses.”

Q 7. Google has acquired Titan Aerospace. In what business is Titan in ?

Ans. Solar powered drones

Q 8, Which US co is paying up to 5000 $ for disgruntled employees to quit ?

Ans. Amazon

Q9. At a time when most Indian politicians are reporting more wealth, how come Obama’s income has dropped ?

Ans. Royalty from books has dropped

Q 10. Google Glass is going on sale for one day only ie April 15. What is its price ?

Ans, 1500 $

Q 11. What is often used in.place of icecreams in in ice cream ads so that they do not melt ?

Ans. Mashed potatoes

Q 12. Name the Indian born scientist behind the 1 $ DIY microscope which can magnify 2100 times.

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Ans. Manu Prakash

Q 13. Which company has she taken over as CEO recently ?

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Ans. Network 18 Digital

Q 14. Name this legendary British designer behind this and many other logos who passed away today

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Ans. Wally Olins

Q 15. This is taken from a recent TVC.Name the brand.

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Ans. Mother Dairy

Q 16. In what business is Gamesa in ?

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Ans. Wind turbines

Q 17. Why is Archie in the news ?

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Ans. He will die soon.

Q 18. This boy figures in an interesting TVC. Name the advertiser.

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Ans. Dr Fixit from Pidilite

Q 19. Identify the logo. Who owns it ?

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Ans. Heartbleed. Codemenicon

 

There was no edition of WBQ last week. I have been tied up. Sorry.

– Compiled by G.Mohan Twitter @go_mohan

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Weekly Business Quiz # 228

Q 1 With which co would you associate Kalimati investments ?
Ans. Tata Steel 

Q 2. Which two cement cos globally are going.to merge to create the largest cement co in world ?
Ans. Holcim and Lafarge 

Q3. Who will become the second largest shareholder in Sun Pharma after the Sun-Ranbaxy deal ?
Ans. Daiichi Sankyo

Q4. Which logistics company has prescribed its drivers not to turn left as a company policy to save fuel and accidents ?
Ans. UPS

Q5.In which stock exchange is HomeShop 18 about to launch an IPO ?
Ans. NYSE

Q6. Among IIMs A, B and C , only one of them is going to raise the fees this year. Which IIM ?
Ans. IIM C

Q7. Exposure by Michael Woodward is an expose of scandals in which Japanese company ?
Ans. Olympus

Q8. Which company has trademarked the phrase “with friends” and has used other companies over the use of it ?
Ans. Zynga

Q9. From April 3, USA has a new atomic clock that is the official time and frequency standard for the country. What is the name of the clock ?
Ans. NIST-F2

Q 10. After Satya Nadella took over, Microsoft has announced that Windows OS will be given free for devices below a certain screen size. What size ?
Ans, Less than 9 inches

Q 11. After PwC acquired Booz and Co, what is its new name ?
Ans. Strategy&

Q 12. What is the name of the virtual assistant which is included in the Microsoft Windows Mobile 8.1 ?
Ans. Cortana

Q 13. RBI has granted two companies banking licences. Name them.
Ans. IDFC and Bandhan Financial Services

Q 14. Identify the logo and the product category in which it’s a market leader.

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Ans. Almonard , Industrial fans

Q 15. Independent India’s first voter Shyam Sharan Negi  is featured in a TVC. Name the advertiser

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Ans. Google

Q 16. Identify this new device launched by Amazon.

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Ans. Amazon dash. a device which can be used to place order on Amazon Fresh grocery store by waving the device on to the item’s code or by voice recording.

Q 17. Who is the Indian partner of this co in the health insurance business ?

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Ans. TTK Healthcare

 

– Compiled by G.Mohan Twitter handle @go_mohan