Month: June 2013

Weekly Business Quiz # 187

Q 1. Under what brand name is Titan launching fragrances in the Indian market ?

Ans. Skin

Q 2. 30 years ago on 25th June Kapil’s Devils opened the champagne bottle to celebrate World Cup win. What is the difference between champagne and sparkling wine ?

Ans. Champagne is a region in France. Sparkling wines from can be produced anywhere in the world, only those produced in Champagne can be branded such.

Q3. Which IIM will be for the first time have over 50 % of the batch as women ?

Ans. IIM Kozhikode

Q4.Connect the following brands – Domino’s, Max Life Insurance, Tata Nano, Airtel and Maggi…

Ans. Khushi/ Khushiyan is a term in all their advertising taglines

Q5, Which is the only PSU in the Top 10 cos listed as best workplaces in a survey conducted by ET and The Great Places to Work Institute ?


Q6. Lloyd’s of London is a world famous insurance market. How did it start of as in 1688 ?

Ans. Coffee House

Q7. Philip Rosedale created a company called Linden Lab in June 2003. This co is associated with a famous service that has now lost much of its traffic ?

Ans. Second Life

Q8. In recession marketers and consumers do “down-trading” ? What is “down-trading” ?

Ans.  Down trading is introduction of products with fewer features to bring down cost . it also means consumers shifting preference from products or brands with fancy features to a more functional one.

Q9. Which ad agency has won the largest number of golds ( among Indian agencies) in the Cannes Festival this year ?

Ans. Taproot India

Q 10. As Pepsi moves closer towards health foods and beveraes, under what brand name would they be marketing yogurt worldwide ?

Ans. Muller

Q 11. RK KrishnaKumar after his retirement on July 18 would join RNT Associates. What or who is RNT ?

Ans. Ratan Naval Tata

Q 12. Name this well known vocalist who is behind the online records label underscorerecords dot com.

Ans. Shubha Mudgal

Q 13. As Singapore sky is still covered with haze, all the residents are watching the PSI from their AC living rooms. What is PSI ?

Ans. Pollutants standard index

Q 14. What is the Effie effectiveness index award ? Who has won it this year ?

Ans. Marketing effectiveness award. Unilever in marketing, Coca-cola in brand. O&M in ad agency category.

Q 15. Ratan Tata is among the 14 business leaders who have joined Richard Branson’s Plan B . What is Plan B ?

Ans. to change way businesses are conducted and governed..seeks to infuse businesses with a new DNA that puts people and planet alongside profits.

Q 16. What is unique about the Samsung ATIV Q tablet launched recently ?

Ans. Windows and Android in the same tablet

Q 17. In which product category are the following brands leaders – Head, Yonex, Babolat, Wilson and Prince ?

Ans. Racquets

Q 18.Velcro has become a generic name for the hook and loop fastener fabric. How did the name VELCRO come about ?

Ans. It is a portmanteau of French words velour (velvet) and crochet (hook)

Q 19. What is common to Hyundai Accent, Skoda Fabia, Honda Civic, Chevrolet Aveo ?

Ans. These models have been withdrawn from the Indian market

Q 20. In corporate governance lingo, what is ‘Tunnelling’ ?

Ans. Fraudulent transfer of companies assets and profits to promoters who control the company affairs

Q 21. Name this American brand/ co which was the dominant telegraph co set up in 1851. It stopped telegrams in 2006. But is a global brand today

Ans. Western Union 

Q 22 .Between which two cities did East India Co lay the first telegraph line ? it helped them quell the mutiny of 1857

Ans. Calcutta and Diamond Harbour

– Compiled by G.Mohan Twitter handle @go_mohan



Weekly Business Quiz # 186

Q 1. Which UK newspaper will have an Indian born 29 year old as its editor ?

Ans. The Independent

Q 2. “Conquering the Chaos: Win in India, Win Everywhere” is a new book by Ravi Venkatesan. Which MNCs did he head in India ?

Ans. MicroSoft and Cummins India

Q3. Who is the new Union Minister for Railways ?

Ans. Mallikarjun Kharge

Q4. What is common to Organic food, Live Music, Hardback and Acoustic Guitar ?

Ans. All are retronyms. They were given the prefix after a variant was discovered.

Q5. Which is the world’s No 1 in terms of brand licensing globally ?

Ans. Disney

Q6. Times of India has entered the field of higher education. What is thus division called ?

Ans. TimesPro

Q7. From July 1, Mutual Funds in India will be colour coded on the basis of their risk and return. What are the three colours chosen for them ?

Ans. Blue- Low Risk, Yellow-Medium Risk and Brown- High Risk.

Q8. In which shipyard is India’s first homemade aircraft carrier being built ?

Ans. Cochin Shipyard Ltd, Kochi

Q9. PwC India has allowed ‘compressed workweeks’ for their employees. What does this mean ?

Ans. 40 hours in 4 days and taking 3 day weekend

Q10. When Bill Gates was asked what superpower he most wanted, what did he reply ?

Ans. Ability to read super fast

Q 11. Anand Mahindra, the current chief of M & M is the nephew of his predecessor Keshub Mahindra. Who was his father and which co did he head ?

Ans. Harish Mahindra , Mahindra Ugine Steel Co.

Q 12. What startup came out of its founder Phanindra Sama unable to get bus ticket from Bangalore during Diwali ?


Q 13. MusicWorld is shutting down its last and the flagship store in Kolkata. It was a division of which company ?

Ans. Spencer’s retail belonging to RP- Sanjeev Goenka Group

Q 14. By acquiring Cooper Tires of US in the largest deal in India’s automotive industry, what will be the rank of Apollo tyres globally ?

Ans. 7th

Q 15. Which 160 year old service is being discontinued by BSNL from July 15 onwards ?

Ans. telegram

Q 16. Who said ” management works in the system ; leadership works on the system” ?

Ans. Stephen Covey

– Compiled by G.Mohan Twitter Handle @go_mohan