Q 1. India has been a difficult market for the soft drinks marketers to crack. As against the per capita consumption of 1496 bottles in US, 1220 bottles in Germany and 537 bottles in Brazil what was India’s per capita consumption in 2016 ?
Ans, 44 bottles
Q 2. VVS Laxman at Eden Gardens. Which brand is he endorsing here while tweeting this picture ?
Ans. Louis Phillippe India
Q 3. Identify this logo and name the designer of this logo, a legendary figure.
Ans. Rupa Publications, Satyajit Ray
Q 4. Dr Yusuf Hamied has been recognised by the highly prestigious Royal Society, UK as a Hon Fellow for his work in bringing down dramatically the price of anti AIDs drugs . He is the Chairman of which pharma major ?
Q 5. Which brand has reintroduced a contest that was run 20 years ago with the same slogan ‘____ ____, World cup Jao’ ?
Ans. Britannia Khao
Q6. In the era of smart phones and ebook readers, there is a lending library in Kochi which survives. Started by Luiz John 40 years ago, it was once the biggest chain of lending library with branches in many cities. It continues to be run by the founder’s son. Name it.
Ans. Eloor Libraries
Q7. After weddings in the Ambani family, perhaps stork may be visiting them. Poor families buy toys, the rich acquire toy chain. Which toy chain is Reliance Retail set to acquire ?
Q8. Jet Airways has announced a temporary shutdown from tonight due to working capital constraints. Jet has assured that the frequent flier programme JP Miles is on , even though airline is temp shut down. How ?
Ans. Jet Airways has pledged 49.9% share in Jet Privilege to its JV partner Etihad. Clients can redeem JP Miles through Etihad even when Jet Airways is temporarily shut- down.
Q9. This is a 23 storey building on Nariman Point, facing Arabian Sea. It was designed by John Burgee, a New York architect in ’70s. It was the first building to have an escalator inside. It housed the head offices of the company that owned it before their HQ was moved to Delhi. It was the target of 1993 bomb blasts. It also had TCS as their tenant and TCS HQ was in this building before they moved to their own. As the parent company became sick , it was put up for sale. Employees are opposing it. LIC, JNPT and even RBI wants this iconic bldg. Name it.
Ans. Air India Building
Q 10. Identify this ad guru. Passionate about cricket he even played Ranji for Rajasthan. He then tried his hand at tea tasting in Calcutta. Moved to Mumbai in 82 and this creative person found his metier in advertising with Ogilvy. Among the pioneers to introduce Hindi in ads.He ran numerous successful campaigns like Luna, Fevicol, Cadbury’s , Asian Paints .His relationships with his clients have been long and he believes in ‘shower time’, i.e thinking all the time. Rising through the ranks, he never left Ogilvy, he is now in the global team.He loves interacting in person with people so is not on social media except WhatsApp. He looks for ‘secure’ people while hiring. Simple man, he loves his kachori and Teacher’s. He has a trademark moustache.His brother and sister are also known creative people. Name him.
Ans. Piyush Pandey