Q 1. What was the amount charged by Milkha Singh from Rakeysh Omprakash Mehra for giving the rights to make the biopic Bhaag Milkha Bhaag ?
Ans. Rupee 1
Q 2. In yet another instance of crowd sourcing of ideas, Institute of Economic AFfairs, UK is offering a Brexit price. What is it about ?
Ans. A plan for UK to exit the European Union
Q 3. Which auto co has launched a Student Brand Manager contest for MBA students with a car being the first prize for the winner ?
Q 4. 1st digitally colored Indian movie Qayamat was made by them. They worked on Avatar, Independence day. They want to be Pixar of India. Who ?
Ans. Prime Focus
Q 5. Who said ” The best ideas come as jokes. Make your thinking as funny as possible.” ?
Ans. David O’Gilvy
Q 6. Name this niche coffee exported from India sold in upmarket stores like Harrods and compared with Darjeeling tea.
Ans. Monsooned Malabar
Q 7. What Indian brandname will become part of the UK’s Keyline Brands, owners of Cuticura and other brands ?
Q 8. The telegram breathed its last in India yesterday. Who was the recipient of the last telegram ?
Ans. Rahul Gandhi
Q 9. Quattrocchi represented Snamprogetti in India. He managed to swing many fertiliser projects for his co. now it is part of which company ?
Ans. SAIPEM, of ENI Group
Q 10. Half the money I spend on advertising is wasted; the trouble is I don’t know which half…this quote is attributed to whom ?
Ans. John Wanakamer
Q 11. In a business relationship, what is ‘commensality’ ?
Ans. When one party gains and the other is unaffected. For example, providing surety for a loan.
Q 12. With which brand would you associate Hausla Buland Academy ?
Ans. Haywards 5000
Q 13. What unique offer does the Pune based Dreamers Media and Advtg have for new car owners in Pune ?
Ans. The co will pay 3 years EMI in a 5 year loan for a new car. In return the co will use the car body to advertise brands. Codnitions are the car should be driven 1500km in a month and should be kept clean.
Q 14. According to a UN report, which country has the largest % ( 32.8) of obese adults in the world ?
Q 15. What will be the first fashion label to be launched by Yash Raj Films with Karol Bagh Saree House ?
Q 16. Which 2 cos are in competition to take control of the Vijay Mallya owned Mangalore Chemicals and Fertilizers ?
Ans. Zuari and Deepak Fertilizers
Q 17. With whom has Indian Overseas Bank collaborated to offer a one year course in banking so as to build a pipeline for POs ?
Q 18. Which company has a vision to become “world’s hard disk” ?
Q 19. “Early to bed, early to rise, work like hell and advertise” is a quote attributed to which media baron ?
Ans. Ted Turner
– Compiled by G.Mohan Twitter handle @go_mohan