Q.1. In E-Commerce, what are ‘programmatic’ advertisements ?

Ans. Showing pop-up ads to window shoppers on E-Commerce sites based on what they browsed a few milliseconds earlier

Q 2. Google is doing a ‘Roadblock” on Zee channels with Android One. In advertising jargon, what is a roadblock ?

Ans. When all the spots are booked by one advertiser and no other advertiser advertises

Q3. Which is the first Indian facewash brand to be available in a sachet ?

Ans. Everyuth by Zydus Cadila

Q4. In Indian media, what is BARC ?

Ans. Broadcast Audience Research Council

Q5. What is the name of the white label ATM network launched by Tatas ?

Ans. IndiCash

Q6. Which company has launched a universal keyboard that works on iOS, Android and Windows ?

Ans. Microsoft

Q7. What is the new designation for Larry Ellison at ORACLE ?

Ans. Chairman and Chief Technology Officer

Q8. What is the stock symbol of Alibaba in NYSE after its recent
blockbuster IPO and listing ?

Ans. BABA

Q9.Which Indian company announced that the number of women employees on their rolls crossed 1 lakh ?

Ans. TCS

Q10. What is a ‘cartogram’ ?

Ans. It is a map with statistical info shown diagrammatically.

Q11. Yahoo has acquired a Bangalore startup BookPad founded by 3 IIT Guwahati alumni. What is their key product and what it can do ?

Ans. Docupad is a docuviewer that helps viewing and editing word, excel, documents in a smartphone.

Q12. Chennai Super Kings is being de merged from which company ?

Ans. India Cements Ltd

Q13. In what capacity has Adil Zainulbhai joined the Modi team to realise the ‘Make in India’ dream ?

Ans. Chairman of Quality Council of India

Q 14. This is the logo of the advertising agency for Flipkart. Name it.

Ans. Happy Creative Services Ltd.

Q 15. She is the force behind Sakti3 a US startup making breakthroughs in battery technology. Name her.

Ans. Anna Marie Sastry

Q16. These are some of the smartest and richest entrepreneurs in Silicon Valley. Collectively, what are they called ?

Ans. The Paypal mafia. These were all the people who founded Paypal before selling it to eBay.

Q17. This is the corporate HQ of a company at Kochi which does not use bore water or public water, thanks to rain water harvesting. Name the company.

Ans. V Guard Industries Ltd.

– Compiled by G.Mohan Twitter handle @go_mohan