Q 1. In marketing, what is Osborne effect ? What is the origin of this term ?
Ans. Announcement of a later model under development leading to a fall in the sales of the current model. Osborne computers had prematurely announced a later model which took a long time coming. This led to the drop in sales of the earlier model also.
Q2. Where in Los Angeles was the first ever Golden globes awards ceremony held in 1944 ?
Ans, 20th Century Fox studios
Q3.CEAT India Ltd was set up in 1958 as a JV between CEAT of Italy and an Indian group. It was later sold to RPG group. Name the Indian group.
Ans. Tata Group
Q4. Which two Tata companies invested in a JV with Bridgestone to create Bridgestone India ltd ? .Now divested totally
Ans, ACC and TELCO ( now Tata Motors)
Q5. Maruti Suzuki will launch a hatchback Celerio soon. Which 2 hatchback models have they withdrawn from Indian market ?
Ans. estilo and A-Star
Q6. On Sankranthi people celebrate by flying kites. Which recent TVC features Amitabh Bachchan flying kites ?
Ans. ICICI Bank Tab banking
Q7. Which two car cos came together to design the Dodge Dart, their first car designed together ?
Ans. Chrysler and Fiat
Q8. The Aam Aadmi bug seems to have bitten Hollywood too, where “a nobody will save everybody” in The Lego Movie. Where will the movie have its premiere show ?
Ans. Legoland , California in Februrary, 2014
Q9. In terms of the latest headcount available which of the following tech majors, has the largest no of employees ?
Ans. c. Amazon
Q 10. In the first 9 months of 2013 -14, in car sales in Indian market , market leaders are Maruti and Hyundai. Which co occupies the third spot in terms of market share ?
A. Tata motors
Q 11. A new smartphone was displayed in CES 2014 that has UV radiation installed. What problem is being solved with UV ?
Ans. Killing bacteria.
Q.12 What is the name of the PC launched by Intel which is the size of an SD card ?
Q.13 Expand IFTTT the name of a popular app
Ans. If This Then That
Q. 14 After growing continuously for how many years in a row did the Indian car sales declined for the first time in 2013 ?
Ans. 11 years
Q.15 Google recently released the first interactive print ad for Moto X in a magazine. Which magazine is carrying this ad in its january edition
Ans. Wired magazine
Q.16 In the year 2013, w.r.t 2012 PC shipments worldwide
a) grew by 5 %
b) grew by 10 %
c) declined by 5 %
d) declined by 10 %
Ans, D) Declined by 10 %
Q.17 Nachiket Mor committee on financial inclusion says PPIs can be converted into payment banks. There are 27 PPIs in India. Expand PPIs.
Ans. Prepaid payment issuers
Q.18 Which private business group is the first corporate to use the Aadhar payments bridge to pay salaries to its employees ?
Ans. Trident Group
Q 19. Binaca Geet Mala ,a popular radio programme of Hindi film songs hosted by Ameen Sayani was for a long time sponsored by Hindustan Ciba Geigy Limited. It moved from Radio Ceylon to Vividh Bharati later. When this programme was taken off air, brand had been sold. Who was the final sponsor of this legendary radio show and what was its final name ?
Ans. Colgate Cibaca Geet Mala, Colgate Palmolive India Ltd
Q 20. What is the name of the first gun for women developed by Ordnance Factory, Kanpur ? It is a 0.32 bore light weight revolver, weighing 500gm.
Q 20. What is the business of the firm Burson Marsteller and why it is in news currently in India ?
Ans. Public Relations, Cong has hired the firm to improve image of Rahul Gandhi
Q 21. Identify the brand being advertised.
Ans. J & B Whiskey
Q 22.Identify the brand being advertised. The 2 questions today are via @Brilliant Ads
Ans. Luxor highlighter pen
Q 23. Identify the brand being advertised.
Ans. Oral- B toothpaste
Q 24 Identify this CEO.
Ans. Vinod Dasari of Ashok Leyland
Q 25. What is unusual about the corporate logo of Shemaroo , the producer of movies ?
Ans. The full name of the company is Shemaroo Entertainment Limited…It’s tagline is Enterntainment Infinite..Just the opposite of Limited.
– Compiled by G.Mohan Twitter handle @go_mohan