Q 1. At a time when many companies are entering wearable devices market, which major co has decided to move out of it ?
Ans. Nike Fuelband
Q 2. In US 2013, rank the advertising spend in various media in descending order
a) newspaper. b) broadcast TV c) Internet d) radio
Q 3. For excellence in what are the Mirchi KAAN awards given away every year ?
Ans. Radio advertising
Q 4. What is unique about the Indian site raftaar dot in ?
Ans. Largest Hindi search portal
Q 5. Successful in film placements, Castaway : Fedex, Ironman: Audi, Quantum of Solace : Ford, Skyfall : ?
Ans. Sony or Aston Martin
Q 6. What is ‘masstige’ branding ?
Ans. Masstige branding is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as “prestige for the masses.”
Q 7. Google has acquired Titan Aerospace. In what business is Titan in ?
Ans. Solar powered drones
Q 8, Which US co is paying up to 5000 $ for disgruntled employees to quit ?
Q9. At a time when most Indian politicians are reporting more wealth, how come Obama’s income has dropped ?
Ans. Royalty from books has dropped
Q 10. Google Glass is going on sale for one day only ie April 15. What is its price ?
Ans, 1500 $
Q 11. What is often used in.place of icecreams in in ice cream ads so that they do not melt ?
Ans. Mashed potatoes
Q 12. Name the Indian born scientist behind the 1 $ DIY microscope which can magnify 2100 times.
Ans. Manu Prakash
Q 13. Which company has she taken over as CEO recently ?
Ans. Network 18 Digital
Q 14. Name this legendary British designer behind this and many other logos who passed away today
Ans. Wally Olins
Q 15. This is taken from a recent TVC.Name the brand.
Ans. Mother Dairy
Q 16. In what business is Gamesa in ?
Ans. Wind turbines
Q 17. Why is Archie in the news ?
Ans. He will die soon.
Q 18. This boy figures in an interesting TVC. Name the advertiser.
Ans. Dr Fixit from Pidilite
Q 19. Identify the logo. Who owns it ?
Ans. Heartbleed. Codemenicon
There was no edition of WBQ last week. I have been tied up. Sorry.
- Compiled by G.Mohan Twitter @go_mohan
Q 1 With which co would you associate Kalimati investments ?
Ans. Tata Steel
Q 2. Which two cement cos globally are going.to merge to create the largest cement co in world ?
Ans. Holcim and Lafarge
Q3. Who will become the second largest shareholder in Sun Pharma after the Sun-Ranbaxy deal ?
Ans. Daiichi Sankyo
Q4. Which logistics company has prescribed its drivers not to turn left as a company policy to save fuel and accidents ?
Q5.In which stock exchange is HomeShop 18 about to launch an IPO ?
Q6. Among IIMs A, B and C , only one of them is going to raise the fees this year. Which IIM ?
Ans. IIM C
Q7. Exposure by Michael Woodward is an expose of scandals in which Japanese company ?
Q8. Which company has trademarked the phrase “with friends” and has used other companies over the use of it ?
Q9. From April 3, USA has a new atomic clock that is the official time and frequency standard for the country. What is the name of the clock ?
Q 10. After Satya Nadella took over, Microsoft has announced that Windows OS will be given free for devices below a certain screen size. What size ?
Ans, Less than 9 inches
Q 11. After PwC acquired Booz and Co, what is its new name ?
Q 12. What is the name of the virtual assistant which is included in the Microsoft Windows Mobile 8.1 ?
Q 13. RBI has granted two companies banking licences. Name them.
Ans. IDFC and Bandhan Financial Services
Q 14. Identify the logo and the product category in which it’s a market leader.
Ans. Almonard , Industrial fans
Q 15. Independent India’s first voter Shyam Sharan Negi is featured in a TVC. Name the advertiser
Q 16. Identify this new device launched by Amazon.
Ans. Amazon dash. a device which can be used to place order on Amazon Fresh grocery store by waving the device on to the item’s code or by voice recording.
Q 17. Who is the Indian partner of this co in the health insurance business ?
Ans. TTK Healthcare
- Compiled by G.Mohan Twitter handle @go_mohan
Q 1. Which Bollywood actor turned MP is the new face of GoDaddy ?
Ans. Mithun Chakraborty
Q 2. Who or what is a “Yummy”, a new phenotype being used by marketers ?
Ans. Young Urban Male
Q 3. “Just as genes propagate in the gene pool so memes propagate themselves in the meme pool by leaping from brain to brain.” Who coined the word “meme”?
Ans. Richard Dawkins
Q4. Which politician/minister asked Pepsi to add Lehar prefix to Pepsi when they launched it in India 25 years ago ?
Ans. Sharad Yadav
Q5. HourlyNerd is making a consulting business out of renting McKinsey Moms. Who are McKinsey Moms ?
Ans. McKinsey Moms are former McKinsey employees who left McKinsey to raise a family
Q6. What is the new name for Infotech Enterprises Ltd ?
Ans. Cyient Limited
Q7. Why has Narayana Murthy refused to campaign for his former colleagues Nandan Nilekani and V Balakrishnan ?
Ans. He is an apolitical person and as Chairman Infosys has to work with whichever party is in govt
Q8. Who has created a video which has gone viral using real life Ronald McDonalds to endorse their breakfasts ?
Ans. Taco Bell
Q9. What Google product created by Paul Buchheit was launched 10 years ago on Apr 1 and was thought to be a April Fool day hoax ?
- Compiled by G.Mohan Twitter @go_mohan
Q 1. The Malaysian Airlines flight MH370 was a Red-Eye flight. What is a Red- Eye flight ?
Ans. The flight which departs late in the night and reaches early morning. This causes sleep deprivation hence red-eye.
Q 2. South Korean Tourism was promoted as ‘ The Land of the Morning Calm”. What is its new tagline ?
Ans. Dynamic Korea
Q3. Who is making a film on “Manjunath” the IIM graduate who got killed for speaking against corruption ? The film releases April 25
Ans. Sandeep Vohra
Q 4. Why has Mukesh Ambani’s luxury jet been grounded by DGCA in Delhi airport ?
Ans. Innumerable safety lapses and pilot not carrying licence.
Q5. What does AQUATM launched in Mankhurd , Mumbai vend ?
Ans. Water at Rs 1 per litre
Q6. Connect Littlewoods, Woolworths and now TESCO to an Indian group
Ans. Tata’s retail partners
Q7. Who will be managing the CPSE ETF created by Govt of India for disinvestment of select PSU stocks ?
Ans. Goldman Sachs
Q8. What is the name of the model launched by Nissan to compte with Alto and Eon in India ?
Ans. Datsun Go
Q9. Which Indian airline has been.issued a.notice by DGCA for its in flight Holi celebrations ?
Q 10. “I start with architecture, and Mark starts with products, and Steve Jobs started with aesthetics.” Who is I here ?
Ans. Bill Gates
Q 11. What will be the OS from Google that will power the smart watch Moto 360 and LG G ?
Ans. Android Wear
- Compiled by G.Mohan Twitter Handle @go_mohan
Q 1. Which cricketer has been roped in by Ramaraj shirts to promote their white shirts in the North Indian market ?
Ans. R Ashwin
Q 2. Under which brand name does Pidilite industries market Gulaal during Holi ?
Q 3. Who is the sponsor for the NDTV Prime TV channel ?
Q 4. Telecom regulators in Holland are allowing Network-agnostic SIM cards. What does it mean ?
Ans. A SIM card that could be programmed on the fly to register to any network
Q 5. Which brand owns the site zindagi mili dobara dot com ?
Ans. Head and Shoulders
Q 6. Mercedes has reduced the price of its S Class in India by a whopping 21 lakhs. What is its new price ?
Ans. Rs 1.36 crore
Q7. How did the toy brand Lego get its name ?
Ans. From the Danish phrase Leg Godt, meaning Play Well.
Q8. The first commercial cellphone Motorola Dynatac went for sale on March 13, 1984. What was its price then ?
Ans. 4000 $
Q9. Identify the logo.
Ans. Reebok’s new “delta’ logo
Q 10. Identify this scientist.
Ans. Tim Berner Lee, the man who created www
Q 11. This is a traditional design now taken by Paul Smith and priced at 300 £. What is the traditional design called ?
Ans. Peshawari chappal
- Compiled by G.Mohan T Twitter handle @go_mohan
Q 1. Which highly successful version of Windows will not be supported by Microsoft after April 8. 2014 ?
Ans. Windows XP
Q 2. Why are women’s rights organisations crying hoarse about the employment conditions for women cabin crew in gulf airlines like Qatar ?
Ans. Employment conditions regarding marriage and getting pregnant
Q3. 20 employees of which US firm were travelling by the ill fated Malaysian airlines plane ?
Ans. Freescale semiconductor
Q4. What is unique about the loan recovery firm Vasuli recovery ?
Ans. All women recovery agents
Q5. Vespa is going to launch India’s most expensive scooter Vespa 946. What is the indicative price ?
Ans. Rs 8-9 lakhs
Q6. Which retail chain conducted a contest on twitter with the hashtag#With50RupeesICanBuy that became a forum for voicing India’s problems ?
Ans. Big Bazaar
Q7. When tsunami struck Japan, developers from which Korean company went to Japan and created Line, a messaging app, in one and half months ?
Q8. Which are the only three major countries in which Google is not the number one search engine ?
Ans. Russia, China and South korea
Q9. Who will operate the Mont Blanc single brand retail stores in India ?
Q10. Which city has beaten Tokyo to become the most expensive city in the world ?
Q 11. Under what sub-brand has Cadbury’s launched a chocolate-peanut bar in competition with Snickers ?
Ans. 5 Star Chomp
Q12. Where has McDonalds put this banner ?
Ans. on the Sweden-Norway border
Q13. In which category is this brand the world leader ?
Q14. Identify this corporate honcho turned politico.
Ans. Jaidev Galla of Amara Raja Batteries
Q15. Identify this media baron and his publication.
Ans. Viveck Goenka , Indian Express ( Mumbai)
Q16. Mattel has launched an ‘average Barbie’ doll which is shorter and fatter than the original Barbie. What is its name ?
Q 17. This selfie by the Oscar host Ellen DeGeneres is the most retweeted photo ever. It was not a spontaneous picture but a part of the product placement strategy of a brand. Name it.
Ans. Samsung Galaxy Note 3
Q 18. Many AP politicians have their roots in business and run businesses in parallel. Match the politician to the business group
1. Y.S.Chowdary a. Lanco
2. G.Vivekanand b. Sujana
3. T.Subbarami Reddy c. Panyam Cements
4. L.Rajagopal d. Visaka
5. SPY Reddy e. Gayatri
Ans. 1-B, 2-D, 3-E, 4 A, 5-C
- Compiled by G.Mohan Twitter handle @go_mohan
Q 1. Which co is the world’s biggest maker of screens for smartphones and tablet computers ? It counts Apple and Sony among its customers
Ans. Japan Display
Q 2. Which country’s capital city has the Nay Pie Taw airport ?
Q3. Due to the collapse of which Japanese exchage for Bitcoins have Indians lost money to the tune of Rs 100 crore ?
Ans, Mt Gox
Q4. For a special line for which brand was Lady Gaga not only the endorser but also the Creative Director ?
Q5. For which brand of apparel and other merchandise does Mandhana Industries have an exclusive franchise ?
Ans. Being Human
Q6. IITs and IISc are offering free online courses Ina newly started online course platform called NPTEL. Expand NPTEL.
Ans. National Programme on Technology Enhanced Learning
Q7. Name the IAS officer who as the Executive Director of SEBI did the investigation and therefore led to the arrest of Sahara chief .
Ans. KM Abraham
Q8. Which unlikely company has designed a tamper proof smart phone where the data is totally secure ?
Q9. Which popular Indian ecommerce site is run by Jasper Infotech private ltd ?
Q 10. Google has launched a new service Oppia. What is it ?
Ans. An open source education tool
Q 11. Narendra Modi has proposed a Group of nations called ‘Sons of Sun’ where India will take a lead. What is this group supposed to do ?
Ans.Sons of Sun is a group of countries who have high solar energy potential. This group will come together to do R & D in solar power
Q 12. Arvind has tied up with Japan’s Goodhill. What will they manufacture and market in India ?
Ans. Formal suits
Q 13. Who has taken over as the new chairman of ONGC ?
- Compiled by G.Mohan Follow on Twitter @go_mohan